Research from psychology suggests that people evaluate fluent stimuli more favorably than similar information that is harder to process. Consistent with fluency affecting investment decisions, we find that companies with short, easy to pronounce names have higher breadth of ownership, greater...

We propose that people weight fluent, or easy to process, information more heavily than disfluent information when making judgments. Cue fluency was manipulated independent of objective cue validity in three studies, the findings from which support our hypothesis. In Experiment 1, participants...

La complessità degli stimoli visivi riguarda sia aspetti percettivi che concettuali, il cui effetto congiunto sulle reazioni del consumatore non è ancora chiaro. L’articolo analizza l’interazione tra complessità visiva e concettuale nell’ambito della valutazioni dei loghi. In...

Extensive reading has been shown to improve literacy, increase reading rates, aid vocabulary acquisition, and improve attitudes towards second language learning. The students in the lower-level PACE (Practical Applications in Communicative English) English classes at Hitotsubashi University...

In recent years, various methods for forecasting fuzzy time series have been presented in different areas, such as stock price, enrollments, weather, production etc. It is observed that in most of the cases, static length of intervals/equal length of interval has been used. Length of the...

This study measures the cognitive moral development and tests its interaction with antecedent variables of prosocial behaviour such as fraud level, the status of person committing fraud and cohesiveness in affecting the willingness of internal auditors of local government (APIPs) to be a...