van Riel, Allard C.R.; Calabretta, Giulia; Driessen, Paul H. - In: Journal of Service Management 24 (2013) 3, pp. 314-329
Purpose – The purpose of this paper is to investigate how the service constellation perspective affects innovation strategies and potentially contributes to the innovation literature, proposing a research agenda. Design/methodology/approach – By analyzing the notion of a service...
