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Reinartz, Werner J.; Dellaert, Benedict G. C.; Krafft, … - In: Journal of retailing 87 (2011), pp. 53-66

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Albers, Sönke; Krafft, Manfred; Mantrala, Murali K. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 44-45

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Stafflage, Marcel - 2016

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Götz, Oliver; Hoyer, Wayne D.; Krafft, Manfred; … - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 349-376). 2016

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Mierdorf, Zygmunt; Mantrala, Murali K.; Krafft, Manfred - In: Retailing in the 21st century : current and future trends, (pp. 27-38). 2006

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Hesse, Jürgen; Krafft, Manfred; Peters, Kay - In: Internationales Direktmarketing : Grundlagen, Best …, (pp. 1-43). 2005

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Schmidt, Simone; Krafft, Manfred - In: Pricing-Forschung in Deutschland, (pp. 17-28). 2005

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Krafft, Manfred; Peters, Kay - In: Marketing : journal of research and management 1 (2005) 1, pp. 26-40

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Krafft, Manfred (ed.) - 2006

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