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Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity
Chen, Xiang; Wang, Cheng Lu; Zhou, Liying - In: International journal of consumer studies 47 (2023) 5, pp. 1749-1757
Persistent link: https://www.econbiz.de/10014335633
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Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren; Wang, Cheng Lu; Liu, Jiaojiao; Zhou, Liying - In: International journal of consumer studies 47 (2023) 1, pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
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Doing bad by doing good? : corporate social responsibility fails when controversy arises
Guo, Shuojia; Wang, Cheng Lu; Hwang, Seokyoun; Jin, Fei; … - In: Industrial marketing management : the international … 106 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10014226204
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Do fake followers mitigate influencers' perceived influencing power on social media platforms? : the mere number effect and boundary conditions
Zhou, Liying; Jin, Fei; Wu, Banggang; Chen, Zhi; Wang, … - In: Journal of business research : JBR 158 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014281058
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Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang; Ran, Yaxuan; Wu, Banggang; Wang, Valerie … - In: Journal of business research : JBR 178 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
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Handbook of contemporary marketing in China : theories and practices
Wang, Cheng Lu (contributor); Wang, Cheng Lu (contributor) - 2011
Persistent link: https://www.econbiz.de/10008936525
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A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan; Wang, Cheng Lu; Hao, Wei - In: Exploring the rise of fandom in contemporary consumer …, (pp. 35-51). 2018
Persistent link: https://www.econbiz.de/10011764813
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The asymmetric impact of other-blame regret versus self-blame regret on negative word of mouth : empirical evidence from China
Wu, Ruijuan; Wang, Cheng Lu - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1799-1816
Persistent link: https://www.econbiz.de/10011773727
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Handbook of research on the impact of fandom in society and consumerism
Wang, Cheng Lu (ed.) - 2020
Persistent link: https://www.econbiz.de/10012103093
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Exploring the rise of fandom in contemporary consumer culture
Wang, Cheng Lu (ed.) - 2018
"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"--
Persistent link: https://www.econbiz.de/10011664063