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Migration of Chinese consumption values : traditions, modernization, and cultural renaissance
Wang, Cheng Lu; Lin, Xiaohua - In: Journal of business ethics : JOBE 88 (2009), pp. 399-409
Persistent link: https://www.econbiz.de/10003958825
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The heterogeneity of Chinese consumer values : a dual structure explanation
Lin, Xiaohua; Wang, Cheng Lu - In: Cross cultural management : an international journal 17 (2010) 3, pp. 244-256
Persistent link: https://www.econbiz.de/10008647951
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The Chinese notion of guanxi
Yen, Dorothy Ai-wan; Barnes, Bradley R.; Wang, Cheng Lu - In: Handbook of contemporary marketing in China : theories …, (pp. 83-100). 2011
Persistent link: https://www.econbiz.de/10008987127
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Country image and product image of Chinese products : an empirical study of Japanese young consumers' perceptions
Li, Dongjin; An, Shenghui; Wang, Cheng Lu - In: Business, finance and economics of China, (pp. 167-173). 2010
Persistent link: https://www.econbiz.de/10009155592
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Guanxi as a governance mechanism in business markets : its characteristics, relevant theories, and future research directions
Yang, Zhilin; Wang, Cheng Lu - In: Industrial marketing management : the international … 40 (2011) 4, pp. 492-495
Persistent link: https://www.econbiz.de/10009159495
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Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands : an empirical study in China
He, Jianxu; Wang, Cheng Lu - In: Journal of business research : JBR 68 (2015) 6, pp. 1225-1233
Persistent link: https://www.econbiz.de/10010529917
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Country image, product image and consumer purchase intention : evidence from an emerging economy
Wang, Cheng Lu; Li, Dongjin; Barnes, Bradley R.; Ahn, … - In: International business review : the official journal of … 21 (2012) 6, pp. 1041-1051
Persistent link: https://www.econbiz.de/10009747548
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Organizational capabilities and business performance : when and how does the dark side of managerial ties matter?
Chung, Henry F. L.; Wang, Cheng Lu; Huang, Pei-how; … - In: Industrial marketing management : the international … 55 (2016), pp. 70-82
Persistent link: https://www.econbiz.de/10011503616
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Appellation of origin brands in China
Niu, Yongge; Wang, Cheng Lu - In: Brand management in emerging markets : theories and practice, (pp. 239-248). 2014
Persistent link: https://www.econbiz.de/10010417714
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The intellectual structure in brands and branding research : a scientometric analysis
He, Jiaxun; Wang, Cheng Lu - In: Brand management in emerging markets : theories and practice, (pp. 1-35). 2014
Persistent link: https://www.econbiz.de/10010417755