"The main scope of the book is to highlight the importance of intangible resources in business management, evidenced in their measurement and financial valuation, and the need for a strategic analysis that enables them to be identified and then assessed"--Provided by publisher.

Purpose The gap that this research attempts to fill is to analyse the explanatory factor "industry" when assessing the reputation of a corporate group. In other words, this research attempts to demonstrate the impact of the "industrial halo" on the assessment of corporate reputation, given that,...