Business model literature has been focused on value co-creation and co-capture logic in understanding business models in the ecosystem. To understand the "Ex Ante" source of ecosystem-based value creation/capture, this paper proposes opportunity complementarity as a key antecedent and construct...

Purpose: Extant research on business models does not address the question of business model evolution. Therefore, the purpose of this paper is to explore how we can capture the dynamism of business models. Approach: We examine the applicability of the principles of complexity theory as an...