Nieto Cubero, Javier; Gbadegeshin, Saheed Adebayo; … - In: International Journal of Innovation Studies 5 (2021) 3, pp. 127-144
, commercialization being one of the most critical phases. At the same time, however, it is the less studied area of disruptive innovation …, market learning, user's involvement, market configuration, adoption networks and stakeholders, and innovation transference …. The study evidences how commercialization has evolved from a later stage in innovation to influence even the early phases …