Al‐Fattal, Anas; Ayoubi, Rami M. - In: Education, Business and Society: Contemporary Middle … 5 (2012) 4, pp. 237-253
Purpose – The purpose of this paper is to understand the consumer behaviour when choosing an English as a Foreign Language (EFL) course in the Syrian market. Based on the student choice model, the study aims at exploring motivations, behaviour, decision‐taking factors and evaluation of...