Hypocrisy is the act of claiming moral standards to which one's own behavior does not conform. Instances of hypocrisy, such as the supposedly green furnishing group IKEA's selling of furniture made from illegally felled wood, are frequently reported in the media. In a controlled and incentivized...

Firms change over time. Which changes are so damaging that consumers believe the firm’s very identity ceases to exist? We explored this question using Twitter data and eight experiments involving nearly 3,000 subjects. Consumers judged that moral deteriorations were particularly disruptive to...

Purpose The purpose of this study is to investigate the concept of vicarious moral cleansing and scrutinize whether unethical behavior of leaders initiate moral cleansing in subordinates or not. This study also highlights a boundary condition under which employees are motivated to cleanse their...