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Recentl fashion phenomena in the field of management have received growing attention by scholars and management … practitioners alike. Much of the existing management fashion literature however operates without providing a clear conceptual and …
Persistent link: https://www.econbiz.de/10005843532
Für die Neuausrichtung produzierender wie dienstleistender Unternehmen waren die neunziger Jahre ein Jahrzehnt der …
Persistent link: https://www.econbiz.de/10005843960
This paper is focused on creativity in the fashion design in Slovakia. The fashion design in Bratislava region was … activities between Slovak fashion designers. In the paper will be presented results from research carried out between Slovak … fashion designers located in Bratislava region. The empirical work that provides the basis for this case study used a case …
Persistent link: https://www.econbiz.de/10011145524
The brand enhancement policies of fashion, luxury and design firms play their part in establishing the identity of …, the fashion and design capital. From this analysis it emerges that, in Milan, fashion, luxury and design firms define …
Persistent link: https://www.econbiz.de/10011149424
mayoría de los adolescentes como “puntos de encuentro”. <h2>Fashion and the Urban Teenager Behavior at Shopping Malls in … behave and their relationship with fashion at shopping malls. Specifically, the paper describes the clothing usage of … initial stages of the fashion purchase process. This research uses the technique of participant observation, complemented by …
Persistent link: https://www.econbiz.de/10011152792
This paper explores the stimuli behind fashion-oriented impulse purchases within physicalshopping environments. The …. Findings mainly suggest that fashion-oriented impulse purchases, especiallyfor clothing,are influenced by a wide variety of …
Persistent link: https://www.econbiz.de/10011152813
attitudes towards organic cotton fashion. There is no evidence among the responders of a direct relation between consuming …
Persistent link: https://www.econbiz.de/10011152825
В статье рассматривается эффективность формирования модной тенденции как инструмента маркетинга в части регулирования поведения потребителей.
Persistent link: https://www.econbiz.de/10011219150