catalogue page influenced approach responses towards the featured fashion apparel product. Most hypotheses were supported …

‐front/replenishment buying mix can have a significant impact on success in connection with sourcing seasonal products with a fashion content … often resort to higher mark‐up prices with fashion products. However, typical retail performance measures such as service …

“laggards”. Further, it appears that brand sensitivity is an increasing function of fashion “adoptiveness” among adolescents.  …

differences in company characteristics including product fashion level, fabric supplier delivery performance, relationship with …

Understanding generational differences is basic to marketing fashion items to different generations. A company that can … Y, mall observation and industry interviews. It examines the motivations of each generation for purchasing fashion …

Examines the Web sites of online fashion retailers. It evaluates the role of the Internet as a distribution channel and … in particular discusses issues of Web page design. Retailer and consumer views within the fashion sector are explored in … of fashion Web sites. While retailers are satisfied by their online offer they lack an understanding of consumer needs …

The emergence of global fashion has transformed the way fashion is perceived in the contemporary world. While it has … disbanded the traditional ethos of fashion design which is inspired by a variety of physical and psychological needs in a given … precinct. Migration of fashion production offshore and resultant dependence on economies of scale not only threatens the …

This study examines fashion consciousness among Chinese, Japanese and US teenagers. The purpose of the study was to … examine similarities and differences in attitudes toward fashion across these three markets. The results show that significant … differences in fashion consciousness exist between Chinese teens and their Japanese and US counterparts. At the same time, the US …

Previous researches have considered that the impact of fashion change and fashion consumption is linear. Therefore, one … reason was found as the ultimate source to explain why a fashion style/ trend was spread to the mass market. However, the … existing market is complex and difficult to find out the holistic reason to explain fashion consumption. In this study, the …

of the above task, Levi's the fashion clothing retailer and their jeans' subdivision is utilised to exemplify all the …