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a supply chain, particularly in the retail sector. The aim of this paper is to study the views of fashion retailers on … representative fashion retailers in Hong Kong, in which in‐depth interviews were conducted with ten senior staff members. The second … involved the design of a framework with four propositions for examining the values generated for fashion retailers upon the …
Persistent link: https://www.econbiz.de/10014824106
demand in the competitive fashion marketplace. Considers two applications: detailed capacity planning (DCP) and ease …
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exploring the link between perceived store image and the personal values which underlie behavioural choices. Fashion retailing …‐end methodology in a retail environment, and the results provide a platform for fashion store image and positioning strategies …
Persistent link: https://www.econbiz.de/10014889340
Behavioral integrity is the perceived fit between espoused and enacted values. We propose that the maintenance of behavioral integrity is a highly problematic and consequential element of the successful management of change. Support for this view is drawn from the literatures on management fads,...
Persistent link: https://www.econbiz.de/10014891592
aimed at revitalizing fashion brands. It focuses on the revival strategy implemented in recent years by the Pucci fashion … including records kept by historical archives, fashion press, economic and financial databases and exhibition catalogues …. Findings – The research shows that resorting to the past to revitalize a fashion brand can backfire if the retro …
Persistent link: https://www.econbiz.de/10014873386
The purpose of this paper is to present a new framework to conceptualise the fashion process called “the fashion … transformation process model”. This model integrates much previous research about the fashion process, fills important gaps that the … symbolic interactionist (SI) theory of fashion omits, and makes a number of new predictions about the translation of social …
Persistent link: https://www.econbiz.de/10014867795