Bakewell, Cathy; Mitchell, Vincent‐Wayne; Rothwell, Morgan - In: Journal of Fashion Marketing and Management: An … 10 (2006) 2, pp. 169-180
to become fashion consumers, this paper sets out to examine the proposition by investigating fashion consciousness of … 18‐25 who completed a fashion consciousness questionnaire, which was then factor‐analysed. Findings – Relatively high … levels of fashion consciousness were found, but not necessarily fashion adoption. Factor analysis showed that men view …