to become fashion consumers, this paper sets out to examine the proposition by investigating fashion consciousness of … 18‐25 who completed a fashion consciousness questionnaire, which was then factor‐analysed. Findings – Relatively high … levels of fashion consciousness were found, but not necessarily fashion adoption. Factor analysis showed that men view …

Purpose – This study aims to examine the causal relationships among fashion involvement, positive emotion, hedonic … consumption tendency, and fashion‐oriented impulse buying in the context of shopping. Design/methodology/approach – A self … with maximum likelihood was estimated by LISREL 8.53. Findings – Fashion involvement and positive emotion had positive …

Purpose – The purpose of this study is to examine: direct effects of appearance management and fashion involvement on … social participation; direct effects of social participation, appearance management, and fashion involvement on self …‐esteem; and indirect effects of appearance management and fashion involvement on self‐esteem through social participation. Design …

Purpose – The purpose of this paper is to investigate strategies of European and Taiwanese fashion marketing and give … carried out with international fashion brand managers and buyers. Advice of practitioners and a literature review are … Western luxury brands have become successful in Taiwan and the Asian markets. Many Taiwanese fashion retailers have become …

Purpose – The purpose of this paper is to explore consumer behavior regarding women's decisions concerning fashion in … the actual discount. Kazakhstani women are extremely fashion conscious and look to the media for current fashions. They …

Purpose – This study examines the impacts of fashion innovativeness and materialism on young Korean consumers …' attitudes toward online purchasing of foreign fashion goods across national borders through local e‐commerce enablers and the … were conducted. Findings – The results showed that fashion innovativeness and materialism are positively related to the …

manufacturers for fashion basics. Originality/value – This study has an implication for the US textile industry and policy makers to …

Purpose – The paper aims to define the components crucial to international fashion retailer success and to establish … fashion retailer success – coherent international brand management, disciplined distribution control, and retail presentation … how overseas fashion retailer success may be affected by firm management decisions and competencies.  …

attention. To also highlight methodological considerations in generating body size data through measurement for fashion products … focus groups for investigating body cathexis and related body measurements for fashion products. Five homogenous groups of … respondents' concerns when conducting an investigation into body cathexis for fashion products. A framework for ethical and …