"After 1945, BMW began its steady rise to become a global corporation. Based on source materials and her personal expertise, Annika Biss describes BMW's internationalization strategies and places them in a larger historical context. She thus illuminates BMW's international marketing history,...

The thesis by publication contains three papers and addresses shortcomings in existing literature on internationalization processes of multinational enterprises and international new ventures (INVs). Special focus is given to their subsequent international development (i.e. period after the...

Explores the process of globalization and the impact this has on international business organizations. The text presents a framework to analyse the economic, political, legal, financial, technological, socio-cultural and ecological environments, thereby outlining the factors which affect the...