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The power of food images to communicate important information to consumers
Fisher, Hennie; Rand, Gerrie du; Erasmus, Alet - In: International journal of consumer studies 36 (2012) 4, pp. 440-450
Persistent link: https://www.econbiz.de/10009573845
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The economic significance of user-generated feedback
Haynes, Michelle; Thompson, Steve - In: International journal of the economics of business 19 (2012) 1, pp. 153-166
Persistent link: https://www.econbiz.de/10009508058
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Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van; Wansink, Brian; Pennings, Joost M. E. - In: MSI reports : working paper series (2011) 4, pp. 105-142
Persistent link: https://www.econbiz.de/10009559369
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"Pixelize me"! : digital storytelling and the creation of archetypal myths through explicit and implicit self-brand association in fashion and luxury blogs
Kretz, Gachoucha; Valck, Kristine de - 2010
Persistent link: https://www.econbiz.de/10009424385
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The value of ambient communication from a consumer perspective
Rosengren, Sara; Modig, Erik; Dahlén, Micael - In: Journal of marketing communications 21 (2015) 1, pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
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An ecological definition of ambient communication : a discursive conceptualization
Biraghi, Silvia; Gambetti, Rosella C.; Graffigna, Guendalina - In: Journal of marketing communications 21 (2015) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10010514633
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More than a feeling : emotional contagion effects in persuasive communication
Hasford, Jonathan; Hardesty, David M.; Kidwell, Blair - In: Journal of marketing research : JMR 52 (2015) 6, pp. 836-847
Persistent link: https://www.econbiz.de/10011421735
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The effects of rhetorical figures and cognitive load in word-of-mouth communications
Fox, Gavin L.; Rinaldo, Shannon B.; St. Amant, Kirk - In: Psychology & marketing 32 (2015) 10, pp. 1017-1030
Persistent link: https://www.econbiz.de/10011373116
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Using single-neuron recording in marketing : opportunities, challenges, and an application to fear enhancement in communications
Cerf, Moran; Greenleaf, Eric A.; Meyvis, Tom; Morwitz, … - In: Journal of marketing research : JMR 52 (2015) 4, pp. 530-545
Persistent link: https://www.econbiz.de/10011337503