Miao, Miao; Jalees, Tariq; Qabool, Sahar; Zaman, Syed Imran - In: Asia Pacific Journal of Marketing and Logistics 32 (2019) 1, pp. 188-204
Purpose: The purpose of this paper is to examine the relationship between personality factors (i.e. neuroticism, agreeableness, extroversion, conscientiousness and openness), cultural factors (individualism and collectivism) and store stimuli (window display and sales promotion) on impulsive...