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Purpose - The purpose of this paper is to critically examine the corporate social responsibility (CSR) initiatives … - The results from the logistic regression model indicate that CSR of the MOCs using the GMoU model has recorded little but … discourse in social capitalfrom a CSR perspective in developing countries and the rationale for host communities' desires for …
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Social capital and value creation are concepts that have been associated in financial literature for a long time and still remain controversial. Social capital refers to a firm's attributes, such as trust, civic attitudes, and relationship networks that enable greater economic development. It is...
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"New techniques to refresh and recharge your brands. How do you establish and maintain a strong long-term relationship between your brand and your consumers? Successful brand managers know that it is all about trust and keeping the consumers engaged.The success of recent "green" campaigns as a...
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