impact of digital content marketing on customer purchase intentions. Methods/Approach: The study used Partial Least Square … digital content marketing strategies influence purchase intention. Results: The study's findings highlighted that content … marketing positively impacts electronic word of mouth, brand awareness, customer retention, and customer engagement. In contrast …

Creating websites and social media marketing is an integral part of business activities in companies. The emergence of … should use in carrying out their marketing activities, because no media can convey information faster than them. Social … marketing in building relationships with consumers and increasing the effectiveness of e-commerce. From the research we can see …

The popularity of social media for business and marketing is on a definite rise. Although researchers are increasingly … studying various aspects of SNS (social networking sites) marketing and e-commerce, there are still few studies into the impact … useful to professionals in brand and marketing management. Based on a systematic literature review, first order structural …

media - that have changed the way companies innovate. These factors also have transformed the traditional marketing paradigm …

, mostly thanks to digital marketing.  Every day, companies increasingly share information on the internet to connect with … customers through social media, digital advertising, email marketing, and online brochures, enabling the transition from … traditional marketing to digital marketing.  Through digital marketing, companies promote their products and services using …