As most of the organizations are becoming online-centric, they have to offer and sell products through different online platforms. Social media platforms serve as the most useful media for offering products to customers. So, this is necessary for them to know customers’ purchasing behaviors...

Because of the advancement of electronic commerce, online shopping has emerged, merging commercial and social activities and enhancing the social presence and value of the online environment. To improve the understanding of the changes in the consumer behavior during the COVID-19 pandemic, this...

Our study addresses whether a chief executive officer's (CEO) personality can mitigate financial constraints' negative effect on employee satisfaction. We draw on extant research that establishes this negative effect but add an upper echelon's perspective by examining the potential influence of...

The objective of the study is to examine factors that influence the intention to donate to charities that use social network sites in fundraising campaigns with especial focus on Facebook. To investigate research hypotheses and research questions, an online survey questionnaire was conducted....

The study proposed to determine the factors influencing user satisfaction with short video social media on the Douyin platform. The objectives of this study were: (1) Explore the satisfaction of current short video social media users. (2) Determine the degree of influence of three independent...

This annual report, the eleventh in a series dating back to 2012, provides an in-depth analysis of the current state of social media in the Middle East. As the most comprehensive and up-to-date study of its kind, it is an invaluable resource for anyone interested in the region's digital...

Chinese citizens are increasingly using WeChat, the most popular instant messaging app. With the growth and popularity of mobile terminals and mobile payment technology, WeChat payment has become the primary choice for more and more people to pay for their daily travel, shopping, and payment,...

Social distancing and the work-from-home setting have determined the development and success of online communication platforms. Most of the communication during the social distancing period took place online, allowing people access to the homes and offices of those with whom they communicated....