Sarwar, Ambreen; Imran, Muhammad Kashif; Anjum, … - In: Innovation & management review 17 (2020) 4, pp. 413-430
Purpose In modern times, innovation is considered as a vital component of sustainable competitive advantage. The purpose of this paper is to identify how innovation at the individual level [innovative work behavior (IWB)] and at the organizational level [innovative organizational climate (IOC)]...