Tripathy, Arun Kumar; Jain, Anshul - In: Strategic Direction 36 (2020) 12, pp. 47-49
Purpose: Purpose of this paper is highlight the importance of adopting FinTech innovations to improve Customer Retention Design/methodology/approach: Authors viewpoint and give a macro perspective of FinTech-Customer Retention linkages. Findings: Adoption of FinTech innovations is essential for...