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Neuromarketing in India : understanding the Indian consumer

Dutta, Tanusree; Mandal, Manas Kumar - 2018 - First edition.

chapter 1 Introduction -- chapter 2 Mapping the brain -- chapter 3 Neuromarketing: an emerging interdisciplinary science -- chapter 4 The Indian market and the Indian consumer -- chapter 5 Risk analysis and future implication.

Persistent link: https://www.econbiz.de/10013180366

Mapping Motivation for Engagement

Sale, James; Jones, Steve - 2018 - First edition.

Persistent link: https://www.econbiz.de/10013180367

Entrepreneurship and Local Economic Development : A Comparative Perspective on Entrepreneurs, Universities and Governments

Dallago, Bruno (ed.); Tortia, Ermanno (ed.) - 2018 - First edition.

Persistent link: https://www.econbiz.de/10013180368

The negotiation handbook

Cordell, Andrea - 2019 - Second edition

Persistent link: https://www.econbiz.de/10013180370

Corruption Prevention and Governance in Hong Kong

Scott, Ian; Gong, Ting - 2018 - First edition.

Persistent link: https://www.econbiz.de/10013180372

Negotiating Change : Overcoming Entrenched Harmful Behaviours and Beliefs

Lotzof, Mike - 2018 - First edition.

Persistent link: https://www.econbiz.de/10013180375

The Language of World Trade Politics : Unpacking the Terms of Trade

Dingwerth, Klaus (ed.); Weinhardt, Clara (ed.) - 2018 - First edition.

The language of world trade politics : introduction / Klaus Dingwerth and Clara Weinhardt -- Trade / Matthew Eagleton-Pierce -- Protectionism / Gary Winslett -- Foreign direct investment / Lukas Linsi -- Multilateralism / Matthew Bishop and Valbona Muzaka -- Democracy / Klaus Dingwerth -- Civil...

Persistent link: https://www.econbiz.de/10013180376

Talking sustainability in the boardroom

Spitzeck, Heiko; Lins, Clarissa - 2018 - First edition.

chapter Introduction -- chapter 1 Why discuss sustainability at board level? -- chapter 2 How to insert sustainability into board talk? -- chapter 3 Board composition and competencies -- chapter 4 A dedicated sustainability committee -- chapter 5 Stages of sustainability governance.

Persistent link: https://www.econbiz.de/10013180377

International Perspectives on Organizational Behavior

Punnett, Betty Jane - 2018 - Fourth edition.

Persistent link: https://www.econbiz.de/10013180378

Corporate Social Responsibility, Public Relations and Community Engagement : Emerging Perspectives from South East Asia

Sison, Marianne D.; Sarabia-Panol, Zeny - 2018 - First edition.

Persistent link: https://www.econbiz.de/10013180380