"There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business whilst observing recognisably sustainable practices. Companies must now align their values with customers who...

Purpose: This paper aims to establish whether social considerations are valued within the UK music festivals. Design/methodology/approach: A case study featuring 21 semi-structured interviews with stakeholders delivering seven music festivals. Thematic analysis enabled identification of...