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This paper discusses the firm-level determinants of international hotels' foreign markets entry choices, contrasting acquisition with management and franchise contracts, based on a resource-dependency perspective and appropriability theory. It points out that brand equity, relatedness of...
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"Expand knowledge about tourism, hospitality and food service activities; Systematize knowledge about innovation in tourism, hospitality and food service; Know processes and digitalization media in tourism and hospitality; Disseminate products, services and differentiated tourist practices;...
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