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In the face of self-threat : w...
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Savary, Goldsmith and Dhar (2014). Giving Against the Odds: When Tempting Alternatives Increase Willingness to Donate. Forthcoming
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81
When Thinking Beats Doing: The Role of Optimistic Expectations in Goal-Based Choice
Zhang, Ying
;
Fishbach, Ayelet
;
Dhar, Ravi
- In:
Journal of consumer research : JCR ; an …
34
(
2007
)
4
,
pp. 567
Persistent link: https://www.econbiz.de/10007884718
Saved in:
82
Opportunity Cost Neglect
Frederick, Shane
;
Novemsky, Nathan
;
Wang, Jing
;
Dhar, Ravi
- In:
Journal of consumer research : JCR ; an …
36
(
2009
)
4
,
pp. 553-561
Persistent link: https://www.econbiz.de/10008336345
Saved in:
83
Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice
Valenzuela, Ana
;
Dhar, Ravi
;
Zettelmeyer, Florian
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 754-764
Persistent link: https://www.econbiz.de/10008340009
Saved in:
84
Deciding Without Resources: Resource Depletion and Choice in Context
Pocheptsova, Anastasiya
;
Amir, On
;
Dhar, Ravi
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 344-355
Persistent link: https://www.econbiz.de/10008254308
Saved in:
85
Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation
Labroo, Aparna A.
;
Dhar, Ravi
;
Schwarz, Norbert
- In:
Journal of consumer research : JCR ; an …
34
(
2008
)
6
,
pp. 819-831
Persistent link: https://www.econbiz.de/10007992531
Saved in:
86
REAL ESTATE - INSTITUTIONAL PERSPECTIVES ON REAL ESTATE INVESTING
Dhar, Ravi
;
Goetzmann, William N.
- In:
The journal of portfolio management : a publication of …
32
(
2006
)
4
,
pp. 106-116
Persistent link: https://www.econbiz.de/10007278779
Saved in:
87
Bridging the gap between joint and individual decisions: Deconstructing preferences in relationships
Gorlin, Margarita
;
Dhar, Ravi
- In:
Journal of consumer psychology : the official journal …
22
(
2012
)
3
,
pp. 320-324
Persistent link: https://www.econbiz.de/10009988697
Saved in:
88
Self-Signaling and the Costs and Benefits of Temptation in Consumer Choice
Dhar, Ravi
;
Wertenbroch, Klaus
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10009830380
Saved in:
89
The effects of customization procedure on consumer preferences and satisfaction : Report No. 04-111
Valenzuela, Ana
;
Dhar, Ravi
;
Zettelmeyer, Florian
- In:
MSI reports : working paper series
(
2004
)
2
,
pp. 97-102
Persistent link: https://www.econbiz.de/10009893413
Saved in:
90
Creating shopping momentum
Dhar, Ravi
;
Huber, Joel
;
Khan, Uzma
- In:
GfK marketing intelligence review
(
2009
)
1
,
pp. 8-15
Persistent link: https://www.econbiz.de/10009893797
Saved in:
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