Kunz, Reinhard E.; Santomier, James P. - In: Sport, Business and Management: An International Journal 10 (2019) 1, pp. 83-103
Purpose: Notwithstanding the dynamics of digital transformation and its relevance for revenue generation in the entertainment industry, empirical research that focused on consumer behavior at the intersection of sport content and media technology acceptance is limited. Virtual reality (VR) is a...