. However, professional sports markets have largely been neglected so far in this kind of research although they possess the … of sports events and outlining problems where an application of this theoretical framework is likely to provide valuable … insights and to add to the existing knowledge. Among these problems are integrative pricing strategies of sports clubs towards …

sports markets have largely been neglected so far in this kind of research although they possess the characteristics of … multisided markets. We contribute to filling this gap by describing the platform elements of professional suppliers of sports … add to the existing knowledge. Among these problems are integrative pricing strategies of sports clubs towards such …