Showing 204,281 - 204,290 of 209,334
pension funds, insurance companies and mutual funds); the concept of the “open‐ended China fund”; rules governing the … dealing and manipulation of the market; withholding taxes; and recent developments. Findings – China's QFII regime has been a … key component of China's staged opening up of its financial markets, in particular its public securities market …
Persistent link: https://www.econbiz.de/10014893438
(SNSs). Design/methodology/approach – A survey is conducted on 202 users of social networking services in China. Findings …
Persistent link: https://www.econbiz.de/10014894453
Reports a study of 1,304 Chinese brand names of ten types of products in China. These brand names are content analyzed … presented in three broad categories representing the three different developing stages of the consumer product industry in China …
Persistent link: https://www.econbiz.de/10014895709
products in mainland China. A conceptual model is proposed and logistic regression used to analyze data on southwestern China …
Persistent link: https://www.econbiz.de/10014895756
Purpose – The paper plans to explore the global environment and its implications for new product developers. Design/methodology/approach – The case was written after in‐depth interviews with company managers. Findings – The paper provides information and action approaches to new product...
Persistent link: https://www.econbiz.de/10014895840
Purpose – The paper seeks to identify the sources of confusion in the Chinese personal computer market and the confusion reduction strategies used. Design/methodology/approach – A self‐completion questionnaire with a sample of 140 respondents was used. Findings – Technological complexity...
Persistent link: https://www.econbiz.de/10014895910
marketers operating in China, brand equity is a cultural market‐based asset and global companies must focus on building … corporation ability association in China in order to enjoy the substantial competitive and economic advantages provided by brand …
Persistent link: https://www.econbiz.de/10014896039
for a specific brand. Design/methodology/approach – A self‐completion questionnaire survey was administered in China to … China, especially for those in the fashion industry, is the findings that maintaining the status of a brand would be more …
Persistent link: https://www.econbiz.de/10014896042
China's two largest cities, Beijing and Shanghai. Findings – The findings conclude that brand association and brand loyalty … China is the world's fastest‐growing market for sportswear products, this study also provides important insights about the …
Persistent link: https://www.econbiz.de/10014896095
given prices for products in 11 different categories, then told each product was made in China. They were then asked how …
Persistent link: https://www.econbiz.de/10014896109