Monnavarian, Abbas; Farmani, Gita; Yajam, Hajar - In: Business Strategy Series 12 (2011) 2, pp. 63-72
Purpose – This paper seeks to identify the related factors of strategic thinking and their assessment (determining the gap between “importance of the factors”, and “present situation of the factors”) in Benetton Co. branches located in Iran. Design/methodology/approach – The paper...