the influence of value co-creation practices on engagement at international trade shows organizer association on Twitter …. Design/methodology/approach This paper studies the usage of Twitter by the Specialty Food Association, which organizes one of … authors have analyzed 1,608 posts on Twitter from the Twitter account @Specialty_Food. A content analysis was performed using …

communication in Twitter, of which each contributes differently to the ideals of symmetric communication and relationship building …. The framework is then applied to analyze how companies use the micro-blogging service Twitter for CSR communication … Twitter network. Findings – From the social network analysis 40,000 tweets are extracted and manually coded. Anova is applied …

Purpose – The purpose of this paper is to explore the formation, maintenance and disintegration of a fringe Twitter … online Twitter interactions as a multimodal, longitudinal “social information landscape”. Centrality measures were employed … case study shows that communities with distinct boundaries and memberships can form and exist within Twitter’s limited user …