Background: Circular Economy has been considered one of the most powerful principles of modern society. The concerns about increasing resource consumption have forced governments and companies to look at the circular models as a hedge against resource scarcity and an engine for innovation and...

Transitions toward a circular economy require a nuanced understanding of how change plays out in households in relation to the role of consumers and daily consumption practices. However, little policy and research attention has been paid to the complexities of achieving necessary transformations...