Hokkanen, Harri; Walker, Charlotte; Donnelly, Aaron - In: Journal of business models : JOBM 8 (2020) 3, pp. 33-61
Purpose: In current retailing, digitalization provides new value creation mechanisms that increase competition and … identify the ways in which brick and mortar retailers are approaching opportunities presented by digitalization. Design … by digitalization. Retailers are responding to competition, providing speed and convenience through multiple channels …