Purpose This study aims to make a distinction between two types of authenticity (indexical vs iconic), the influence of both of which on the consumer’s inference of companies’ corporate social responsibility (CSR) motivation is determined. Meanwhile, the consumer inference of CSR activities...

Most empirical studies on private climate change adaptation rely on self-reported intentions which often fail to translate into real actions. Consequently, this strand of literature can only insufficiently account for the intention behavior gap (IBG) in climate change adaptation, which...

This paper examines the interrelated effects of perceived ad intrusiveness of rich media ads in online advertisements with respect to attitudes towards brands, online advertisement and the publisher's website on young Indian travellers. Despite the widespread use of the term in marketing...