Sopha, Bertha Maya; Arvianto, Ary; Tjahjono, Benny - In: Journal of industrial engineering and management : JIEM 15 (2022) 2, pp. 185-201
Purpose: The paper aims to report the impact of the COVID-19 pandemic and investigate survival strategies during the pandemic of traditional retailers.Design/methodology/approach: Exploratory methodology consisting of the literature review and an empirical study was conducted. The theoretical...