Inderst, Roman; Sartzetakis, Eftichios S.; Xepapadeas, … - In: The Journal of Industrial Economics 71 (2023) 4, pp. 1038-1071
We analyze firms' incentives to coordinate on the introduction of a sustainable product variant when consumers' preferences for sustainability depend on the perceived social norm, which in turn is shaped by average consumption behavior. We show that such preferences could lead to multiple...