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The influence of electronic word of mouth on Instagram users : an emphasis on consumer socialization framework
Delafrooz, Narges; Rahmati, Yalda; Abdi, Mehrzad - In: Cogent business & management 6 (2019), pp. 1-14
, their perception of relationship quality, their use of Instagram, and the number of brands they follow—on other users. This … population was composed of the users of the Instagram social network, out of which 384 individuals were sampled by convenience … communications, brand attitude, brand relationship quality, and Instagram usage influence the manifestation of eWOM in the Instagram …
Persistent link: https://www.econbiz.de/10012114162
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The influence on cosmetics purchase intention of electronic word of mouth on Instagram
Mainardes, Emerson Wagner; Portelada, Patrícia Helena … - In: Journal of promotion management : innovations in … 29 (2023) 7, pp. 961-991
Persistent link: https://www.econbiz.de/10014330949
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Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
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Role of consumer susceptibility in influencing information usefulness
Garg, Prerna - In: International journal of business information systems : … 45 (2024) 1, pp. 101-117
Persistent link: https://www.econbiz.de/10015061781
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EWOM effects on hotel booking intentions, attitudes, trust, and website perceptions
Ladhari, Riadh; Michaud, Mélissa - In: International journal of hospitality management 46 (2015), pp. 36-45
Persistent link: https://www.econbiz.de/10011302002
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Twitter for two : investigating the effects of dialogue with customers in social media
Colliander, Jonas; Dahlén, Micael; Modig, Erik - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 181-194
Persistent link: https://www.econbiz.de/10011342940
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What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele - In: Journal of business research : JBR 68 (2015) 6, pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
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Balance and sequence in online reviews : the wrap effect
Purnawirawan, Nathalia; Dens, Nathalie; Pelsmacker, … - In: International journal of electronic commerce : IJEC 17 (2012/13) 2, pp. 71-98
Persistent link: https://www.econbiz.de/10009718634
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Mitigating risk in ecommerce transactions : perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention
Flanagin, Andrew J.; Metzger, Miriam J.; Pure, Rebekah; … - In: Electronic commerce research 14 (2014) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10010362466
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Electronic word of mouth impacts : a spotlight on customer integration
Lis, Bettina; Horst, Marian - In: Journal of media business studies 10 (2013) 4, pp. 41-62
Persistent link: https://www.econbiz.de/10010233177