Preface -- Ch 1 Governmental Administration and the Security of Romania in a Global Context -- Ch 2 Geopolitics and Security by the Black Sea: The Strategic Options of Romania and Moldova.- Ch 3 Transfer and Diffusion of New Technologies within the Supply Chain of multinational companies with...

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies...

This book aims to provide insight into the fields of business and leadership by examining the role of ethics in these areas. The papers in this book derive from the 2014 Annual Griffiths School of Management International Conference, organized by Emanuel University of Oradea, Romania, where...

This book explores the increased necessity of organizations to encourage human talent in the globalized economy, with particular emphasis on the impact in Eastern Europe. Featuring contributions presented at the 7th Annual Griffiths School of Management International Conference on Business and...

This brief explores the business and global implications of the American shale energy, or natural gas, revolution. Specifically, it provides a rational, comprehensive look at the major business themes and management implications that surround the new abundance of natural gas in the United States...

This volume explores the value of business integrity and ethics as a "best practice" model in business strategy. The authors define business integrity, explore areas in which integrity is often absent or discredited, and provide a framework and tools to help build better business ethics and...

This brief explores the concept of moral leadership in organizations. Specifically, it examines ways in which companies can strengthen their reputation in the market and increase performance by taking leading positions in the realm of business ethics. It presents research from top scholars of...

This book explores challenges and approaches to the development, financial management and growth of Eastern European organizations, both public and private. Including papers derived from the 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC),...

Introduction -- The Multi- field Structure of Organizational Knowledge -- Investigation of National Culture’s Impact on Competitiveness and Knowledge Sharing Competences -- Development of an Organic Food Mentality in Romania -- Euro Adoption in Romania -- Is Networking of People, Attitudes,...