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Chinese students' complaining behavior: hearing the silence

FitzPatrick, Mary; Davey, Janet; Dai, Lijuan - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 5, pp. 738-754

Purpose – Despite the competitive internationalization of higher education, international students' responses to dissatisfaction (consumer complaining behavior or CCB) are not well understood in New Zealand. While studies show that many factors, including culture, influence CCB, the...

Persistent link: https://www.econbiz.de/10014674798

Advertising dislikeability in Asia

Fam, Kim-Shyan; S. Waller, David; Cyril de Run, Ernest; … - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 1, pp. 144-161

Purpose – The purpose of this paper is to determine what can cause dislike of an advertisement's message in Asia. Television commercials were looked at specifically to provide an insight into the construct of advertising dislikeability and how it affects purchase intention and purchase...

Persistent link: https://www.econbiz.de/10014674808

Parents' perception of teen's influence on family purchase decisions

S. Shergill, Gurvinder; Sekhon, Harjit; Zhao, Min - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 1, pp. 162-177

making of Chinese immigrant families in New Zealand, and in Chinese families living in China. Design … within the family than their peers in Chinese families living in China. Research limitations/implications – The research used … empirically demonstrates that Chinese parents living in China and Chinese immigrant parents living in New Zealand perceive their …

Persistent link: https://www.econbiz.de/10014674809

Perceived benefits, perceived risk, and trust

Tingchi Liu, Matthew; Brock, James L.; Cheng Shi, Gui; … - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 2, pp. 225-248

Purpose – The purpose of this paper is to investigate how perceived benefits, perceived risk, and trust influence Chinese consumers' online group buying organized by institutional initiators. Design/methodology/approach – In total, 578 valid samples were collected via an online survey....

Persistent link: https://www.econbiz.de/10014674812

The use of Chinese classical strategies in international construction marketing: some anecdotal evidence

Sui Pheng, Low; Tian Sin, Wee - In: Asia Pacific Journal of Marketing and Logistics 11 (1999) 4, pp. 23-46

Presents the principles of thirty six Chinese classical strategies which includes strategies for attack, strength, confrontation, confusion, gaining ground and desperate situations. Applies these to strategic planning and marketing rather than the traditional use on battlefields. Uses anecdotal...

Persistent link: https://www.econbiz.de/10014674832

Market segmentation in the cell phone market among adolescents and young adults

J. Haverila, Matti - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 3, pp. 346-368

' and young adults' cell phone product-market in Finland, United Arab Emirates, Canada, China, and New Zealand. Drawing upon … questionnaire, data was gathered from 403 high school and 892 undergraduate students in Finland, UAE, China, Canada and New Zealand …

Persistent link: https://www.econbiz.de/10014675310

Understanding Chinese university students' experiences: an empirical analysis

D. Clemes, Michael; A. Cohen, David; Wang, Yang - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 3, pp. 391-427

on a sample of 350 students studying at a public university in China. Data was analyzed using factor analysis, regression …

Persistent link: https://www.econbiz.de/10014675312

Impact of brand personality and consumer ethnocentrism in China's sportswear market

Tong, Xiao; Li, Chunxiao - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 3, pp. 491-509

quality and purchase intentions in China's sportswear market. Design/methodology/approach – In order to examine and compare …

Persistent link: https://www.econbiz.de/10014675387

Testing and validation of a hierarchical values-attitudes model in the context of green food in China

Perrea, Toula; G. Grunert, Klaus; Krystallis, Athanasios; … - In: Asia Pacific Journal of Marketing and Logistics 26 (2014) 2, pp. 296-314

, general environmental attitudes, and attitudes specific to green food. On the other hand, in non-Western cultures (i.e. China … aims to examine whether attitudes towards green food in a values-attitudes model in China are determined as postulated in …

Persistent link: https://www.econbiz.de/10014675465

A review of Spanish consumers’ product-country image of China

Gorostidi-Martinez, Haritz; Xu, Weimin; Zhao, Xiaokang - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 3, pp. 589-615

Purpose The purpose of this paper is to facilitate and clarify the perceptions of Spanish consumers towards China, its …, including “country image”, “personal image”, “product image”, “general knowledge about China”, and “personal data”. Overall, 215 …

Persistent link: https://www.econbiz.de/10014675486