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A cross-national study of apparel consumer preferences and the role of product-evaluative cues

Rahman, Osmud; Fung, Benjamin C.M.; Chen, Zhimin; Gao, Xiang - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 4, pp. 796-812

from the west and China of the east. Design/methodology/approach Online and paper questionnaires were used to collect data … from Canada and China. Based on the prior research, 14 hypotheses were developed, and SPSS statistical analyses were used …

Persistent link: https://www.econbiz.de/10014675492

The effect of racial cues on the reader's response to advertisements

Gao, Zhihong; Xu, Jincan; H. Kim, Joe - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 3, pp. 510-532

Purpose – Given that global advertising often originates in the West, this study aimed to investigate whether the same racial cues in advertising had different effects on US and Chinese readers who belonged to the majority group in their own country but occupied varied positions in the global...

Persistent link: https://www.econbiz.de/10014675617

The impact of territory of origin on product authenticity perceptions

Zhang, Mohua; Merunka, Dwight - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 3, pp. 385-405

Purpose – The purpose of this paper is to demonstrate the importance of territory of origin (TOO) associations for consumers’ perception of product authenticity and empirically tests the chain of effects, from TOO associations to perceived authenticity, and to consumers’ self-brand...

Persistent link: https://www.econbiz.de/10014675677

An institutional perspective on modernization and sex-appeal advertising

Leung Luk, Chung; Chow, Cheris W.C.; Wan, Wendy W.N.; … - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 2, pp. 220-238

Purpose Building on institutional theory, the purpose of this paper is to propose a framework for analyzing how consumer attitudes toward nudity in ads change as a result of modernization. Modernization is driven by the currents of pluralism and rationalism. The authors highlight the inherent...

Persistent link: https://www.econbiz.de/10014675680

A study of the Chinese consumers’ product-country image of Spain

Gorostidi-Martinez, Haritz; Xu, Weimin; Zhao, Xiaokang - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 5, pp. 947-977

structured questionnaires were gathered throughout China. Following a pre-investigation of 259 usable questionnaires, a 52-item … strategies to avoid the liability of foreignness of Spanish organizations within China. …

Persistent link: https://www.econbiz.de/10014675687

The New Features of Marketing Environment in The People's Republic of China

Wei, Shan - In: Asia Pacific Journal of Marketing and Logistics 7 (1995) 3, pp. 20-35

China's economic reform has brought about dramatic changes in the marketing environment. In this paper, several new … features of the marketing environment in China are identified by examining the process and results of the reform. The paper … concludes that the market has become a dominant factor in China's economy, but the effect of the old planned system still exists …

Persistent link: https://www.econbiz.de/10014675749

Consumer Behaviour Patterns Among Chinese Children

McNeal, James U.; Yeh, Chyon‐Hwa - In: Asia Pacific Journal of Marketing and Logistics 8 (1996) 1, pp. 3-20

Explores the consumer behaviour patterns of urban Chinese children as a primary and an influence market. Examines, as primary customers, their income, spending and saving pattern. Finds that they have two different types of income, save over half of it, and spend the rest on snack items, and the...

Persistent link: https://www.econbiz.de/10014675751

The importance in accounting of ambiguity tolerance at the national level

Harding, Noel; Ren, Mingchuan - In: Asian Review of Accounting 15 (2007) 1, pp. 6-24

from Australia and China were measured using the MacDonald AT‐20 Ambiguity Tolerance Index. Comparisons were made across … accountants in China are less tolerant of ambiguity than their Australian counterparts. There are, however, no statistically … significant differences in the levels of ambiguity tolerance between first year accounting students in China and Australia …

Persistent link: https://www.econbiz.de/10014675789

An analysis of current trends in accounting professional development in People's Republic of China

Senarath Yapa, P.W.; Ping Hao, Zhen - In: Asian Review of Accounting 15 (2007) 1, pp. 25-44

), there seems to be a continuous growth of world business between China and the rest of the world. The purpose of this article … about the current accounting development in China is collected through secondary sources. Findings – The results show that … current accounting professionalisation project in China has been derailed mainly due to lack of coordination among accounting …

Persistent link: https://www.econbiz.de/10014675790

How do the Chinese management accountants cope with changes from a planned economy to a market economy

Ji, Xu‐dong; Lu, W.; Aiken, M. - In: Asian Review of Accounting 15 (2007) 1, pp. 45-61

accounting concepts and techniques have been introduced into China. The purpose of this paper is to investigate how Chinese … China. Design/methodology/approach – Both field study and survey approaches were used in this project. Six selected Chinese … western investors to be better prepared if they have set up a business in China or are going to enter the Chinese market. …

Persistent link: https://www.econbiz.de/10014675791