Almazmomi, Najah; Ilmudeen, Aboobucker; Qaffas, Alaa A. - In: Benchmarking: An International Journal 29 (2021) 4, pp. 1264-1283
Purpose: In today's business setting, the business analytic capability, data-driven culture and product development features are highly pronounced in light of the firm's competitive advantage. Though widespread attention has been given to the above concepts, there hasn't been much research done...