Risk perception is an idiosyncratic process of interpretation. It is a highly personal process of making a decision based on an individual’s frame of reference that has evolved over time. The purpose of this paper is to find out the risk perception level of equity investors and to identify the...

In order to enhance rate of heat transfer to flowing air in the duct of a solar air heater, artificially roughened surface of absorber plate is considered to be an effective technique. Investigators reported various roughness geometries in literature for studying heat transfer and friction...

Purpose – The purpose of this paper is to measure the risk perception of the employees in respect of equity shares, from the perspective of elements of marketing mix and to ascertain the degree of influence of elements of marketing mix on equity-related risk perception....