Gastaldello, Giulia; Giampietri, Elisa; Zaghini, Elena; … - In: Wine Economics and Policy 11 (2022) 2, pp. 5-18
Wine tourism has long been a strategic tool for Italian wineries. The Covid-19 outbreak jeopardised its dynamics on multiple levels, creating physical (e.g., social distancing, travel bans) and psychological barriers. Online wine experiences constitute one of the key resilience strategies...