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Firms spend billions of dollars each year advertising consumer products in order to influence demand. Much of these outlays are on the creative design of advertising content. Creative content often uses nuances of presentation and framing that have large effects on consumer decision making in...
Persistent link: https://www.econbiz.de/10014211033
Numerous laboratory studies find that minor nuances of presentation and description change behavior in ways that are inconsistent with standard economic models. How much do these context effects matter in natural settings, when consumers make large, real decisions and have the opportunity to...
Persistent link: https://www.econbiz.de/10005490038
This paper provides a new life cycle model that takes into account key elements of bounded rationality. The paper shows that the model can account for patterns in the data that are hard to explain by the standard life cycle model. Among other patterns, the model predicts that, typically, the...
Persistent link: https://www.econbiz.de/10010573230
Numerous laboratory studies report on behaviors inconsistent with rational economic models. How much do these inconsistencies matter in natural settings, when consumers make large, real decisions and have the opportunity to learn from experiences? We report on a field experiment designed to...
Persistent link: https://www.econbiz.de/10005558488
This paper develops a new life cycle model that aims to describe the savings and asset allocation choices of boundedly rational agents. In this model, agents make forward-looking decisions without the requirement of anticipating their actual future decisions. Instead, agents pursue two simple...
Persistent link: https://www.econbiz.de/10011091641
This paper develops a new life cycle model that aims to describe the savings and asset allocation decisions of boundedly rational agents. The paper’s main theoretical contribution is the provision of a simple, tractable and parsimonious framework within which agents make forward looking...
Persistent link: https://www.econbiz.de/10011092155
Life cycle saving decisions belong to the most complex financial decisions that we are faced with in our life. Psychologists have found that when making complex decisions people use short-cuts in the form of minimum requirements for particular attribute categories of choice options. This paper...
Persistent link: https://www.econbiz.de/10011092485
Persistent link: https://www.econbiz.de/10012814109
personality skills and preferences. They predict and cause important life outcomes such as wages, health, and longevity. Skills … analysis of human differences by providing anchored measures of economic preferences and studying their links to personality … skills and preferences required to characterize essential differences. …
Persistent link: https://www.econbiz.de/10012136850
hold context-independ- ent, stable preferences across different legal arrangements. We suggest an alternative normative …
Persistent link: https://www.econbiz.de/10014518376