In recent years, the sharing economy has stimulated the development of entities that have contributed significantly to sustainability through the impact of technological, demographic, and cultural changes observed in society. This research aims to determine the motivation of participation of the...

The purpose of this paper is to present and analyze successful viral marketing campaigns of Turkish advertisements in the form of a case study to determine which factors seem to play the most important role in terms of viral marketing message perception in Turkey. As a country in which the...

Having forecast of real estate sales done correctly is very important for balancing supply and demand in the housing market. However, it is very difficult for housing companies or real estate professionals to determine how many houses they will sell next year. Although this does not mean that a...

This study utilizes prospectuses and supplementary valuation reports to investigate the relationship between underwriters' valuation and underpricing in 113 firms going public on Borsa Istanbul. It argues that underwriter discretion in the valuation is crucial to underpricing in the Turkish...

This paper sets out to ascertain and to revisit the concept of Entrepreneurial Intention (EI) among international students in Turkey. By utilizing Ajzen’s theory of planned behavior (TPB) as the explaining model, this paper shows that EI obviously exists among the international students in...

This study aims to explore the differences and similarities in complaint behavior of consumers according to their personality types. 116 managers of a large Turkish finance company have participated in the study. Results show that Intuition-Thinking and Sensing-Thinking individuals tend to...

Research confirms that intentions play an important role in the decision to start a new firm. But what factors influence intention? The purpose of this study is to investigate the antecedents to entrepreneurial behaviour with particular attention to social (experience and education), societal...

Purpose - The purpose of this study is to investigate the relationship between oil price changes and the output growth in Turkey. Design/methodology/approach - The data were taken from International Financial Statistics databases, consisting of monthly data for the period 1986:01-2014:09....