Showing 1 - 10 of 190,444
topic of research in general, and, in particular, it is vital for small and medium enterprises (SMEs), since most … enterprises in the European Union (EU) are SMEs. Latvia and Lithuania are EU Member States, and SMEs are dominant in these two …
Persistent link: https://www.econbiz.de/10012417807
The authors of this article established the goal to investigate parameters related to the staff motivation for …, can be based on creation of an innovation-friendly environment. As our research has shown, it is important to consider … parameters related to the staff motivation, such as, satisfaction with the company’s declared policy, satisfaction with the …
Persistent link: https://www.econbiz.de/10012503408
The major objective of this study is to measure the impact of information-based criteria for influence strategies to the effectiveness of business-to-business marketing communications programmes. For the tests of the stated hypotheses, a survey has been conducted. The author tried to assess the...
Persistent link: https://www.econbiz.de/10014026997
small and medium-sized enterprises (SMEs) and micro-SMEs, and facilitating the digital transformation of SMEs, stimulating e … main drivers of SMEs providing cloud services and ICT solutions and other key elements that help to understand the eligible … portfolio of cloud solutions and authorised providers that will contribute to the digital transformation of Spanish SMEs and …
Persistent link: https://www.econbiz.de/10011606474
In recent decades, technology allowed for the retail industry’s pivot to vertical integration and systematic changes in national supply chains. After a wave of the spread of Walmart and other big-box stores, the emergence of e-commerce nowadays is at the center of attention as a threat to...
Persistent link: https://www.econbiz.de/10014243622
technology and innovation have created a plethora of new opportunities for small and medium-sized enterprises. This paper …
Persistent link: https://www.econbiz.de/10011288743
The authors of this article established the goal to investigate parameters related to the staff motivation for …, can be based on creation of an innovation-friendly environment. As our research has shown, it is important to consider … parameters related to the staff motivation, such as, satisfaction with the company's declared policy, satisfaction with the …
Persistent link: https://www.econbiz.de/10012703663
Understanding consumer behavior in media advertising enables companies to effectively direct marketing activities toward the target market. Today, companies are expected to continually communicate with current and potential customers. Although online advertising methods are a relatively new...
Persistent link: https://www.econbiz.de/10011985136
The last decades have seen large improvements in digital advertising technology that allowed firms to better target specific consumer tastes. This research studies the relationship among digital advertising, the rise of varieties, and economic welfare. We develop a model of advertising and...
Persistent link: https://www.econbiz.de/10014388429
Smart Homes system has gained a huge demand in last few years as they improve the standard of living and give user an easy life. Any house that is integrated with automated technology (i.e., has connectivity in nearly all devices) is called a smart home. The concept of smart home can be explored...
Persistent link: https://www.econbiz.de/10013220050