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Purpose The purpose of this paper is to investigate the combined roles via trust relationships of the two technology …/methodology/approach A model was tested whereby trust and the integrated IT strategy account for a significant amount of the variance in a … counterbalanced by high levels of trust in the IT function and adoption of organizational innovations for execution of strategic …
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Purpose – The purpose of this paper is to investigate the relationship between the strategy of market orientation and organizational innovation. Design/methodology/approach – This research adopted a cross‐sectional study using questionnaires to gather research data. Research subjects were...
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