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Export market orientation and its consequences : a meta-analytic review and assessment of contextual and measurement moderators

Bıçakcıoğlu-Peynirci, Nilay; İpek, İlayda - In: Journal of Business & Industrial Marketing 35 (2020) 5, pp. 939-954

Purpose: In spite of the considerable research interests particularly devoted to meta-analyze the empirical findings on market orientation in the domestic context, much little attention has been assigned to the role of market orientation in the field of exporting. Owing to the fast progress in...

Persistent link: https://www.econbiz.de/10012186272

Meta-analysis : deconstructing marketing knowledge

İpek, İlayda; Bıçakcıoğlu-Peynirci, Nilay - In: Handbook of research methods for marketing management, (pp. 128-144). 2021

Persistent link: https://www.econbiz.de/10013171782

Export market orientation : an integrative review and directions for future research

İpek, İlayda; Bıçakcıoğlu-Peynirci, Nilay - In: International business review : the official journal of … 29 (2020) 4, pp. 1-19

Persistent link: https://www.econbiz.de/10012303642

A meta-analysis on entrepreneurial orientation in the export context

Payne, Ayça Kübra Hızarcı; … - In: The journal of business & industrial marketing 38 (2023) 5, pp. 1163-1175

Persistent link: https://www.econbiz.de/10014276743

A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance : Do home country institutions matter?

İpek, İlayda; Bıçakcıoğlu-Peynirci, Nilay; Payne, … - In: Industrial marketing management : the international … 108 (2023), pp. 1-22

Persistent link: https://www.econbiz.de/10014227524

Flow within theatrical consumption : the relevance of authenticity

Aykol, Bilge; Aksatan, Manolya; Ipek, Ilayda - In: Journal of consumer behaviour : an international … 16 (2017) 3, pp. 254-264

Persistent link: https://www.econbiz.de/10011695054

Internationalization of emerging market multinational enterprises : a systematic literature review and future directions

Bıçakcıoğlu-Peynirci, Nilay - In: Journal of business research : JBR 164 (2023), pp. 1-22

Persistent link: https://www.econbiz.de/10014304054

The resource-based view within the export context : an integrative review of empirical studies

İpek, İlayda - In: Journal of global marketing 31 (2018) 3, pp. 157-179

Persistent link: https://www.econbiz.de/10011963113

Organizational learning in exporting : a bibliometric analysis and critical review of the empirical research

İpek, İlayda - In: International business review : the official journal of … 28 (2019) 3, pp. 544-559

Persistent link: https://www.econbiz.de/10012017620

The profile of research on exporter-importer relationships : a chronological analysis

Aykol, Bilge - In: Journal of global marketing 32 (2019) 3, pp. 177-199

Persistent link: https://www.econbiz.de/10012201025