Sela, Alon; Milo, Orit; Kagan, Eugene; Ben-Gal, Irad - In: Online Information Review 44 (2019) 1, pp. 24-42
Purpose: The purpose of this paper is to propose a novel method to enhance the spread of messages in social networks by “Spreading Groups.” These sub-structures of highly connected accounts intentionally echo messages between the members of the subgroup at the early stages of a spread. This...