Describes the initiation and development of a corporate identity/visual identity programme, using a major UK university as a case study. Concludes that assessing a visual identity can be useful in identifying organizational weaknesses. However, whereas a weak visual identity may be a symptom of...

A Greek philosopher once refused to have his portrait painted because he felt it bad enough to be condemned with his image in which nature had imprisoned him. That is personal image. For business, image is even more important. As the old pun puts it, “If you don′t strike oil in a few...

Purpose – The purpose of this paper is to develop a research model to investigate corporate visual identity (CVI) management from an organisational perspective. It is assumed that characteristics of the organisation and of the way a CVI is managed will affect consistency of CVI....